Cdiscount has over $3B revenues, which 50% comes from mobile. Over 20M monthly active users.

The Goal

Cdiscount has been running Cost per install (CPI) campaigns using Farly AdTech for several years, with great results. The Main goal is to bring new purchasers to the brand with high ROAS KPI and a long term purchase value.

‍

The Strategy

Mixing a long tail strategy to start with an oriented ROAS using Farly DSP. With a continuous intelligent A/B testing (events & products), we are able to bring a profitable ROAS to Cdiscount.



In addition, once learning step passed and enough data gathered, the campaign use a custom optimization model focused on audience level targeting, to acquire the most high-value customers.  

CPI model gives us a flexibility to find the right scheme between audience, creatives and ad placement.

The Result

A positive results, today €1 Ad spend for Cdiscount with Farly AdTech brings them €5 D7 revenues, as well as their daily in-app users are in uptrend ever since.

Following the great success with Cdiscount, we have been running their user acquisition campaigns for over 5 years now.

‍To get started with Farly, and to scale your app’s revenues, just take a moment to contact us below.