Unibet is a successful online sports betting operator with 10M customers in over 100 countries.

The Goal

Our goal is to drive new, high-quality, engaged users to the Unibet app by focusing on its largest betting audience – football.

Our unique user acquisition strategy places the user experience at the heart of the action. Users download the Unibet app at a controlled cost per new depositor.

Connected to API, we are able to add Dynamic odds automation into the creative iteration in real time.

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The Strategy

A long-tail strategy that starts with the unique Farly DSP. With continuous intelligent A/B testing, the creative framing adapts to the schedule of the matches previously defined by Unibet.

In some cases the user's location is activated to increase user engagement, promoting the campaign by focusing on a local game. The creative product is also adjusted to fit events happening in the moment.

Once the first learning step is passed and enough data gathered, the campaign evolves to a custom optimization model focused on audience level targeting, focused on the most high-value customers.

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The Result

When all goes to plan, we can bring over 1k new, highly engaged users to the Unibet app monthly, with total control of their CAC.

Following our great success with Unibet, we have now been running their user acquisition campaigns for over three years.

To get started with Farly and begin scaling your app’s revenues, just take a moment to contact us below.

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